Final Music Video

Evaluation Q4

We have had some good and bad feedback comments from our audiences. These included:



- Nice camera angles


- Good use of hand held camera


- Strong eye contact with camera/ audience


- Good use of editing


- Effective use of split screen


- Excellent location


- Out of synch

Looking back at our final music video and the feedback, I think we have made a great job. Most of our comments where positive although I believe that we could of improve mostly on the lip-synching. I totally agree with this comment as the video was out of synch towards the end. However this was not due to the poor editing as the problem was occurred while we where filming. Our artist, Meltem, had missed out words while singing to the song during the filming process. This therefore ended us with having problems towards the ending. We had no choice but continue editing with the footage as it was too late for us to go out and re-film.

Evaluation Q3

Evaluation Q2

I believe the combination of my main product and my ancillary texts has worked very well as all three of my produced products have visual links to each other which therefore will be recognized.

I have used a screenshot of an image taken from our final video for the front cover of my digipak. This created a clear visual link between the video itself and the digipak. My digipak and advertisement are also linked with each other as my advertisement contains a small image of the front cover of the digipak. I have done this to attract more audience as it has a clear visual link to the video as well as the digipak. The colour theme and the font used are also same in both the digipak and the advertisement which also combines both products together.

Therefore, my target audience will be attracted to my products as they all relate to each other as I have made it nice and easy for it to be recognizable to them.

Evaluation- Q4. What have you learned from your audience feedback?

We have watched our music videos and have given each other feedback as audiences. I have received comments such as "good location" and "good weather conditions - sunny weather", the sunny weather is conventional for my music genre as its lively and colourful as its pop. I have also used close up which the audience thought connected with the audience as there is eye contact and the artist sings at the camera aiming at the audience. 

My aim was to use one of the aspects of Andrew Godwin's theory - amplification, which the audience has said "amplification - dancing, smiling and close ups" and a comment from a student " I like how it focuses on her a lot and how the boy is excluded.", this shows that i have managed to tell a story within the video, i have told a story which relates to the lyrics although its not exactly linking to the lyrics.

From the feedback from the audience i can see that i have used good camera shots and successfully managed to tell a story within my video as the audience clearly understood the story and managed to link it with the actual song. Another student said "mise en scene links to the meaning of the song 'smile' as well as the blue sky and the colourful dress", I can see that the weather and the costumes i have chosen fit my genre and got my audiences attention.

As I looked at the real video clip i saw that we used only one location outside as the real video was taken outside and in the house. |Although we didn't take any clips indoors i think that the location outside was effective as it was a sunny day which fit the conventions of the genre for Lily Allen's music video. Before the music videos were viewed for feedback I thought it would of been a better result if i used another location indoors but from the audience feedback i can see that the location outdoors was effective as they said that the weather and the location fits the genre of my music video.

Evaluation Question 1

Our music video differs from its original as the original video contains illustration where the narrative is told where as our video is amplification as we introduce new meanings in our video. 


What influenced us from the original video was the ending as it ended with the artist smiling/ laughing. We have also included this in our video ending as it works very well with the song.  

We were also influenced by a different video of Lily Allen - LDN. In the video, the artist is clearly walking and dancing around in the street happily. This has worked very well in our video as the artist danced around the boy facing down on him. This expressed her strength and happiness, as the song was lively. 

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Other videos that we were influenced by where Kate Nash- foundation, the part that influenced us was when she was singing directly into the camera with a close up on her face.  We have included this in our video, as it is a very effective way of expressing expression. In our video, Meltem, our artist sings directly in the camera from a low angle shot with an extreme close up on her face.  This was one of our best footage as it clearly showed her confidence and strength. 

Another video that influenced us was also from Kate Nash -Pumpkin Soup - which started off with the change of different footage with the beat of the song. Our video also starts of with various different shots, which change with the beat of the intro of the song.  

While producing our music video, we have tried to stick with Andrew Goodwin’s theory of pop music videos. The parts of the theory we have covered are 'Pop video uses the singer as both narrator and as the character '.  We have chosen our artist to be the main character as our video comes under amplification. We have also used his point of  'The singer often looks directly at the camera - which is an extension of (music hall) performance and an attempt to involve the viewer at home with the performance'. In our video the artist has good eye contact with the camera and to the audience. This shows the confidence and strength of our artist.

We have clearly shown the sexuality of our artist as she wears a beautiful summery dress, which brings her sexuality forward. However this is used to show the theme of the song 'happiness' rather then to please men, as there is not other footage of her sexuality brought forward.

Evaluation- Q3. How did you use media technologies in the construction and research planning and evaluation stages?

I have used many media technologies in the stages of construction and research, planing and evaluation which helped me gain more information and gain a wider understanding of how media products were produced. 

In the making of my music video and the lip sync tutorial, we have used brand new state of the art video cameras and memory cards in order to film our product. I have used the memory cards to save my work and transfer them from the video cameras to my hard drive in order to work on them on the macs. 

I have used blogger to blog all the work i have done including the research, planning and evaluation. I have presented my work and information on my blogs in writing, images and videos to make it more creative. Blogger was like an online diary as it helped me to keep up to date with my research, planing and evaluation. as everything i did and worked on was recored on my blog.

Another part of media technology I have used is internet for research purposes, I have done many researches such as looking at real music videos and gathering information such as artists their production companies. This helped me to easily see examples of real media products. I have searches for examples such as digipacks, images of Lily Allen, genre types and ect.

I have used photoshop and Quark xpres for the construction of my ancillary products. Photoshop was used to makes my advert for my music video. I have used many tools suck as the 'lasso tool' to cut around the images that I have picked to use on my advert and the digipack. I have used Quark to make my digipack as the digipack templates were on Quark, although I used Quark to finish my digipack with font and effects, I also used photoshop as there weren't any tools to edit images such as the 'lasso tool' thats I have used in photoshop.

I have also used another programme which was Final Cut Pro for editing my music video as I to cut the clips with the razor tool in order to keep the lyrics on track with the movements and lip sync the clips we have taken.