Research: Analysis of 3 digipaks that relate to our genre & audiences

 

This is Katy Perry's Teenage dream album, and I've chosen this digipak because it relates to the genre of my groups music video because it is pop like ours. The target audience is clearly aimed at young females because of the wide use of pink & white for the background, typography and the CD itself and also baby blue for the sky which young girls like. Furthermore these colors also represent happiness which is similar to our song, and finally the digipak is mainly pictures of the artist herself to show she is the main singer/character in the music video in which I intend to do for my digipak making this an ideal digipak to research.

This is Kate Nash's Made of bricks album, and I've chosen this digipak because it relates to the genre of my groups music video because its pop like ours. The target audience are young girls because of the cover idea of a young girl which is the main artist Kate Nash skipping through her garden surrounded by flowers into her house which is like her castle, which is what most young girls are stereotypically into. whereas the CD and back cover is just plain dark blue which focuses the audience on the front cover. Furthermore the Digipak itself represents in my opinion purity and freedom which you can argue is similar to our music video too.

This is Amy Winehouse's back to Black album, and I've chosen this digipak because it relates to the genre of my groups music video because its pop like ours. The target audience are young girls because of the cover giving us an idea that the artist is depressed because of her siting in a chair alone which some young girls stereotypically go through. Both the front, back along with the CD are dark blue to emphasize/show her depression, which in my music video you could argue there are parts that show depression.