Group 28

Wednesday, 20 October 2010

Pitch question 15. What have you learned about research and planing a production, compared to AS?

We are more reliable as a group and work well together and rely on each other so it is more easier and faster to work as a group as we have experienced working together as a group in AS. For research and planing for our product we researched for other video clips from sites like youtube for examples of other products and vimeo to look at examples from other year groups. Instead of getting taught how to research in AS, we are more comfortable going off to research by our selves. We have also learned to make a planing as a group by sharing our ideas and putting them together to create a storyboard. We also worked more in depth to create our planing. We are more organised with our production schedule as we have done this before in AS so we are more experienced and know what exactly we need to do.

Pitch question 14. How have you used conventions from real media text in your planning?

In our planning we looked at other music videos of the same genre which is pop. We looked at the editing of other music videos and we have noticed that there are a lot of close up shots of the lead singer. There is a lot of fast pace editing to show emotions. Most of the pop we watched had a narrative and there video was an amplification of the lyrics rather than an illustration.

An excellent example is from cheryl cole's music video for fight for this love. It is an amplification. In this music video there is numerous amounts of close up's of her face. There is also a lot of special effects to create an atmosphere.

When we did a lip sync tutorial we also used close ups of the person acting as the singer to relate it to a real music video. We planned to use a variety of shots, including close up's, long shots, high angle shots and low angle shots. In our storyboard we drew up a plan of using a split screen in our video. This is similar to a music video we have watched.

Pitch question 13. The Plan of Using Digital Technology

We are looking forward to use a wide range of technology for our products; music video & digipak in order to reach out to the maximum target audience. The digital technologies we will include are such as still cameras. The use of this will be during the practical as it will allow us to take images which we can later upload on to our blogs. It will also help us to promote the music video as well as it being less time consuming as we can create digipak with the chosen images. We will use the digital camera in order to film our music video. We could also use it to film audience feedback at a later stage. The taken footage will then be edited on a program called Final Cut Pro. We can also use it for the audience feedback. At the stage of creating the Digipaks we have a choice of using Photo Shop and Quark. Both programmes allow us to edit around with pictures which will be useful for our Digipaks.

Saturday, 16 October 2010

Audience Task

“Pop starts are to some extent, symbolic vehicles with which young women understand themselves more fully, even by doing so they partly shape their personalities to fit the stars’ alleged preferences.” (Paul Willis, 1990)

In this quote, the writer is suggesting that young female audiences are more likely to be influenced by their female star idols. In other words, they tend to act; dress; talk and walk like the way their idol does. I agree with Paul Willis’s quote, as the media is a huge institution, which influences people’s behaviours. A Great example of this is from the images below.

This is Sarah.

Sarah is an 18 year old female who is currently studying at college getting ready to go to university. She lives with a couple of friends in a studio flat in north London. For her, Morrison’s is a great bargain to do all the grocery shopping.

During her spare time Sarah enjoys going out to the cinema and socialising with friends. She also likes calling friends over. Instead of reading the newspaper, Sarah prefers watching the news on a regular basis. However she cannot get away with not reading her ‘OK’ magazine.

If worst comes to worst; the last two things Sarah would give up in her life would be her iPod touch and her Blackberry.