Evaluation Question 2: How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

Main product video

My main product and the ancillary text (digipack and advertisement) links to my main product as the photos that i have used is from the main video it self. The audience can clearly see the link between them as the mise en scene and the costumes are the same. the combination between the images are very strong and helps the audience to relate the video and the ancillary texts to each other, which also helps them to easily figure out that they are both for the same album.



  


Digipack

The image i have used for both the front cover and the back cover is similar as the artist has the same costume, hair and make up. This helps the audience to relate to the the video and the digipack which will help them to recognise both of them when they see it anywhere. The photos have been taken after the shots were recorded so that we can get the same effect on both the videos and the cd covers.

Advertisement  

The advert i have made also relates to both the video and the digipack as i have used the same image as the front cover image of the digipack, so the product and the ancillary texts i have made all use images of  similar types as they have the same costumes, make up and the same hair style. the lightning of all the photos are the same to create the same type of effect. The images i have used relate to the real media product of Lily Allen as her photos are also taken to show herself out and look kind out funky.

Evaluation Question 4: What have you learnt from your audience feedback

Above shows my groups music video embedded from vimeo including audience ratings ( how many people have watched your video) which is the same video which we watched in the cinema in which the audience reacted positively to. Below shows some recorded vox pops feedback from the audience:

The three people that have given interviews were within my target audience for my music video which is aimed at young girls. All of the feedback I've received was positive towards our music video but the three people have also commented on what I could do to improve. Furthermore I have learnt that in order to do a much video with that certain genre, the artist should look more into the camera for a better effect. Also as much as the wide shots were good in our video, there should have been more tight close ups to really interact with the artist. The most important thing i've learnt is that some shots were static meaning they might have looked unrealistic along some parts being out of synch which if I come across lip synch problems again I know two double check next time. 

Evaluation-Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video, the music from Lily Allen Smile, has the five key aspects of music videos. We have created a meaning to the video clip which tells a story but doesn't always link to the lyrics of the song. We have taken clear shots showing the key star in the music video which is one of the key aspects of Andrew Godwin's theory, just like the original music video by Lily Allen. Although our music video tells a story like the real music video, it doesn't exactly relate to the lyrics which is called amplification, but it tell a story relating to the lyrics.



This is an example of two shots from both videos showing the key actor using close up which is conventions of music videos. the close up establishes the artist as it creates a relationship with the viewer as they get to know the artist closer and it gives a feel as if they are with the artist.





These two shots are similar as they present the other people in the video which are within the music video. These two shots show the audience that the two males are alone and hey have just been left by their girlfriends, This establishes the story in the music video to the audience.





We have filmed couple of shots showing the two artists, singer and her boyfriend, together which relates to the story of the breakup. We have used this type of shot similar to the real media product of Lily Allen's music video creating a story linking the lyrics.


I have used many conventions of real music videos, as i have used a young pretty female which fits in the conventions of the genre as she is fit, happy, joyful, lively and also getting revenge from her ex-boyfriend as most teenage girls do, this helps the young female audiences to relate to the video.

Evaluation Question 3: How did you use media technologies in the construction and research, planning and evaluation stages?

During the course of my project I have used and experimented with a range of media technologies for each project stage including research, planing and evaluation. Bellow show some pictures of what we used.

ITEMS USED FOR FILMING

The tripod was used to keep video camera steady, the battery was used to give power to video camera and video camera was used to film.

Memory cards used to save our video and picture content to use on the MACs.

Still camera used to take location shots etc for digipak and advertisement. 

ITEMS USED FOR EDITING

MAC used for everything (heart of the project) for editing, digipak and advertisement.

Hardrive and SD card converter used to transfer data via USB from still/video camera to MAC. 

This shows my digpak being edited on Photoshop elements 4 in which I used several layers and effects to compose with the magic wand tool. 

I used the QuarkXPress picture frame tool to piece together my digipak pictures after editing the pictures on Photoshop Elements 4.

We used final cut pro but differently to editing the thriller video, because we used a razor tool to keep the video in synch.  

ITEMS USED FOR FINAL STAGES

Google and Youtube used by typing in the artists name and song in the search box for research, and blogger used as a digital dairy to record my progress. 

Vimeo used to upload final video for people to see and give feedback.

Screen on the green was the cinema used to view my final video to everybody to receive feedback and comments.

HERE IS OUR DIGITAL STORYBOARD VIDEO


This is my digital storyboard which my group  used to help us while filming to know what to do in certain scenes.

Evaluation- Q4. What have you learned from your audience feedback?

During the class analysis there was some constructive feedback from students.

Some of the comments included:

"Good camera movement which engaged the audience."

"Use of parallel editing."

"Nice use of handheld camera."

"Lighting is maintained throughout the whole music video."
"Eye connection with the camera, suggests strength at the artist."

Here is a recording of what someone thought of the video.

I have learnt that people have responded well to the eye contact between the artist and the camera. The extreme close-ups help create a connection with the audience. I have also learnt that we were able to use parallel editing efficiently, using a method of cutting between a couple of scenes that are happening at the same time, this was mainly mentioned during the feedback.
Another thing that came up quite a few times was the use of handheld camera, from this feedback I have learnt that we gave helped show the feelings and emotions of the artist as she was singing the song 'Smile' of being happy whilst singing about revenge towards her ex-boyfriend.
However not many people talked about the range of shot we have used in the music video, this implies that maybe we could have used more of a range of camera shots to give more of an impact.
Also i think we have improved on the lip syncing of the music video as some parts of the video towards the end was out of sync.

Evaluation- Q3. How did you use media technologies in the construction and research planning and evaluation stages?

 These are some of the media technology that i've used during this project.

I used the website blogger to blog the process leading up to filming our music video, such as planning and research. Instead of just typing, i used other ways such as embedding videos. different types of fonts and sizes.

For the filming of the lip synch tutorial and the final edit for our music video we used brand new state of the art JVC cameras. We also had three memory cards where we saved our filming and pictures on.

Google was used for gathering information on the record companies when trying to obtain copyright permission to use the artist, Lilly Allen, song smile.I also used google to collect different types of flower patterns to help me design my digipak.


Youtube was used to look and analyse Lilly Allen's music video smile. I also used it to look at videos that may relate and have influence on our music an example was Rihanna's music video take a bow. I also researched the genre by typing it into youtube, also looking at recommendations on the side.


Photoshop CS4 was used to edit my advert for my artist, Amelia, album smile. At first I tried using a range of text and picture effects on the photo i was planning to use to make my advert. However when doing a trial and error i noticed that the effects i was adding did not match the type of genre i was trying to portray. Instead I used brightly coloured text and different font sizes and positioning to attract the buyers attention. Quark was used to make my digipak. I used a four panel although at first i found it difficult to use especially when trying to make the photos fit without stretching them. In the end, I found it easy to use and it helped me produce my digipak.


Final cut pro was used to edit our music video. We learnt new techniques such as using the razor tool. I found the razor tool hard to use, especially when trying to edit to the beat. We also used final cut pro to do digital  storyboard. 
We also used live type for the making of the digital storyboard.  




This is a screen shot from our music video whilst editing on photoshop. As well as using the razor tool which we was introduced to this year. We used other techniques learnt from last year such as putting effects in the actual video.















This is the use of effects in the video which we added whilst editing on photoshop.

This is our digital storyboard that we created with the help of final cut pro.

Evaluation- Q2. How effective is the combination of the main product (video) and ancillary text (digipak and advertisement) ?

The building in both of the backgrounds.

The Flower dress from the music video connects with the red flower on the back and inside of the digipak.