Evaluation-Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video, the music from Lily Allen Smile, has the five key aspects of music videos. We have created a meaning to the video clip which tells a story but doesn't always link to the lyrics of the song. We have taken clear shots showing the key star in the music video which is one of the key aspects of Andrew Godwin's theory, just like the original music video by Lily Allen. Although our music video tells a story like the real music video, it doesn't exactly relate to the lyrics which is called amplification, but it tell a story relating to the lyrics.



This is an example of two shots from both videos showing the key actor using close up which is conventions of music videos. the close up establishes the artist as it creates a relationship with the viewer as they get to know the artist closer and it gives a feel as if they are with the artist.





These two shots are similar as they present the other people in the video which are within the music video. These two shots show the audience that the two males are alone and hey have just been left by their girlfriends, This establishes the story in the music video to the audience.





We have filmed couple of shots showing the two artists, singer and her boyfriend, together which relates to the story of the breakup. We have used this type of shot similar to the real media product of Lily Allen's music video creating a story linking the lyrics.


I have used many conventions of real music videos, as i have used a young pretty female which fits in the conventions of the genre as she is fit, happy, joyful, lively and also getting revenge from her ex-boyfriend as most teenage girls do, this helps the young female audiences to relate to the video.