Evaluation- Q4. What have you learned from your audience feedback?

During the class analysis there was some constructive feedback from students.

Some of the comments included:

"Good camera movement which engaged the audience."

"Use of parallel editing."

"Nice use of handheld camera."

"Lighting is maintained throughout the whole music video."
"Eye connection with the camera, suggests strength at the artist."

Here is a recording of what someone thought of the video.

I have learnt that people have responded well to the eye contact between the artist and the camera. The extreme close-ups help create a connection with the audience. I have also learnt that we were able to use parallel editing efficiently, using a method of cutting between a couple of scenes that are happening at the same time, this was mainly mentioned during the feedback.
Another thing that came up quite a few times was the use of handheld camera, from this feedback I have learnt that we gave helped show the feelings and emotions of the artist as she was singing the song 'Smile' of being happy whilst singing about revenge towards her ex-boyfriend.
However not many people talked about the range of shot we have used in the music video, this implies that maybe we could have used more of a range of camera shots to give more of an impact.
Also i think we have improved on the lip syncing of the music video as some parts of the video towards the end was out of sync.

Evaluation- Q3. How did you use media technologies in the construction and research planning and evaluation stages?

 These are some of the media technology that i've used during this project.

I used the website blogger to blog the process leading up to filming our music video, such as planning and research. Instead of just typing, i used other ways such as embedding videos. different types of fonts and sizes.

For the filming of the lip synch tutorial and the final edit for our music video we used brand new state of the art JVC cameras. We also had three memory cards where we saved our filming and pictures on.

Google was used for gathering information on the record companies when trying to obtain copyright permission to use the artist, Lilly Allen, song smile.I also used google to collect different types of flower patterns to help me design my digipak.


Youtube was used to look and analyse Lilly Allen's music video smile. I also used it to look at videos that may relate and have influence on our music an example was Rihanna's music video take a bow. I also researched the genre by typing it into youtube, also looking at recommendations on the side.


Photoshop CS4 was used to edit my advert for my artist, Amelia, album smile. At first I tried using a range of text and picture effects on the photo i was planning to use to make my advert. However when doing a trial and error i noticed that the effects i was adding did not match the type of genre i was trying to portray. Instead I used brightly coloured text and different font sizes and positioning to attract the buyers attention. Quark was used to make my digipak. I used a four panel although at first i found it difficult to use especially when trying to make the photos fit without stretching them. In the end, I found it easy to use and it helped me produce my digipak.


Final cut pro was used to edit our music video. We learnt new techniques such as using the razor tool. I found the razor tool hard to use, especially when trying to edit to the beat. We also used final cut pro to do digital  storyboard. 
We also used live type for the making of the digital storyboard.  




This is a screen shot from our music video whilst editing on photoshop. As well as using the razor tool which we was introduced to this year. We used other techniques learnt from last year such as putting effects in the actual video.















This is the use of effects in the video which we added whilst editing on photoshop.

This is our digital storyboard that we created with the help of final cut pro.

Evaluation- Q2. How effective is the combination of the main product (video) and ancillary text (digipak and advertisement) ?

The building in both of the backgrounds.

The Flower dress from the music video connects with the red flower on the back and inside of the digipak.

Evaluation Question 2: How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

The main aspects that link our music video with my digipak and advertisement is the scenery which consists of an outside garden settings, with our actual music video set next to a lake, compared with my advertisement which is set in a garden, along with the back CD pannel and front inside pannel which all display different sorts of outside scenery pictures which is the main link between them. Bellow shows the comparison between a filming location shot scene from making our video and a location shot for producing my digipak and advertisement:

The audience can recognize them as linked products also because of the mise en scene clothing on artist Almelia wearing pink in the video to show her happiness resulting in me using a pink/purple theme for both my digipak and advertisement which was ideal to do because the target audience are girls who would stereotypically be attracted to this theme. Bellow shows the link which I've explained:

   

Evalution Question 1: In what way does your media product use, develop or challenge forms and conventions of real media products?

The music video my group and I was inspired by was Lilly Allen's Smile, because of its story which expresses A range of emotions from the artist. In the video you can see's upset at first, but gradually during the course of the video she begins to be happy and 'smile' because of the suffering he ex boyfriend is getting. Here is an embedded video to Lily Allen Smile:

Secondly my group and I choose it because it ideally covers one of the three points of Andrew Goodwins main points, which is with amplification because she expresses her end of video mood of smiling, and secondly because she is singing smile which is the name f the music video. The two images bellow shows a screen shot from Lilly Allen's actual video and ours showing the amplification:

Furthermore the creation of my digipak and advertisement style was influenced by and target audience it is intended for. Because it is aimed at young girls i needed to include stereotypical girly themes like pink and purple and blend them into picture along with the texts. As you and see bellow with my finished digipak and advertisement:

 

Evaluation-Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video relates to the Andrew Godwin theory of illustration, amplification and disjuncture. Our music video shows a amplification as the video introduces new meanings that do not contradict with the lyrics but add layers of meaning. For example the lyrics are about her breaking up with her boyfriend, but he is trying to get back with her. Instead of making his life easy she is making it hard, making him pay for breaking up with her.

A video that influenced our music video was        Rihanna- Take a bow. This song is similar to Lily allen smile,  this video is amplified just like ours.

This is a screenshot from the music video Rihanna- Take a bow. This was one shot that helped influence our music video, it is a close-up of the artist suggesting that she is strong, and connects with the audience.








Here our singer Amelia echo's the same close up shot as Rihanna, helping to engage with the audience.

This is another screenshot from the video of the guy Rihanna is singing about. He looks very sad and upset that Rihanna won't take him back. His head is held low suggesting no hope also looking ashamed of his past actions.

This is a screen shot from the our music video. This is similar to Rihanna's music video. Our music video shows the guy is sitting on the steps with his head down low. Again this helps connect with the audience of how he might be feeling.

The digipak on the left is one that I was influenced by and the one on the right is the inside panel of my digipak. When I was researching digipak designs on google, I came across this very unusual and eye catching digipak. Although I do not know who the artist is, I really liked the colour scheme and the design patterns that have been put on there. This has been a major influence with my digipak as the heart on the CD is similar to the heart I put on the CD, I used a heart for where the CD goes as well. 

On the left is the front cover of Pixie lott's album and on the right is the front cover of Amelia's album. I was influenced by Pixie lott's album cover as it has the artists face on the front of the cover. This is mainly the same for all solo female artists. 

Screenshot of program used to create advertisement

This shows the The program Photoshop Elements 4.0 I used to edit an ordinary picture and apply effects and stylish big fonts to create my advertisement.