Evalution Question 1: In what way does your media product use, develop or challenge forms and conventions of real media products?

The music video my group and I was inspired by was Lilly Allen's Smile, because of its story which expresses A range of emotions from the artist. In the video you can see's upset at first, but gradually during the course of the video she begins to be happy and 'smile' because of the suffering he ex boyfriend is getting. Here is an embedded video to Lily Allen Smile:

Secondly my group and I choose it because it ideally covers one of the three points of Andrew Goodwins main points, which is with amplification because she expresses her end of video mood of smiling, and secondly because she is singing smile which is the name f the music video. The two images bellow shows a screen shot from Lilly Allen's actual video and ours showing the amplification:

Furthermore the creation of my digipak and advertisement style was influenced by and target audience it is intended for. Because it is aimed at young girls i needed to include stereotypical girly themes like pink and purple and blend them into picture along with the texts. As you and see bellow with my finished digipak and advertisement: