Research: Analysis of 3 advertisementsthat relates to our genre & audiences

This is Katy Perry's Teenage Dream advertisement which I've chosen because it relates to my groups music genre because of the simple fact that its target audience are young girls with the picture of the artist in a revealing pose edited in a pink theme surrounded by colorful cushions, ideal for young girls. Furthermore what I like about it is that the important font such as the artists name, album name and date of release has a range of colors that are designed to stand out to the reader.

This is another advertisement version of Katy Perry's teenage dream which again I've chosen because it is appealing and again relates to the genre of my music video. It is aimed at young girls because of the pink and heaven theme used in it which shows happiness and purity. Furthermore I like how the font blends in with the theme bringing out the important notices such as artists name,album name and when the album is released.

 

This is a poster from Amy Winehouse which advertises her promo album to download, and I've chosen it because it relates to my music groups genre because its aimed at girls and uses the black theme and her sitting alone by herself to show  depression which some young girls go through and I could use as a design for my advert. What I personally like about it is that the font is big and bold which blends into the black surrounding and brings out the most important font such as the artists name and how/where to get the song from.  

Research: Analysis of 3 digipaks that relate to our genre & audiences

 

This is Katy Perry's Teenage dream album, and I've chosen this digipak because it relates to the genre of my groups music video because it is pop like ours. The target audience is clearly aimed at young females because of the wide use of pink & white for the background, typography and the CD itself and also baby blue for the sky which young girls like. Furthermore these colors also represent happiness which is similar to our song, and finally the digipak is mainly pictures of the artist herself to show she is the main singer/character in the music video in which I intend to do for my digipak making this an ideal digipak to research.

This is Kate Nash's Made of bricks album, and I've chosen this digipak because it relates to the genre of my groups music video because its pop like ours. The target audience are young girls because of the cover idea of a young girl which is the main artist Kate Nash skipping through her garden surrounded by flowers into her house which is like her castle, which is what most young girls are stereotypically into. whereas the CD and back cover is just plain dark blue which focuses the audience on the front cover. Furthermore the Digipak itself represents in my opinion purity and freedom which you can argue is similar to our music video too.

This is Amy Winehouse's back to Black album, and I've chosen this digipak because it relates to the genre of my groups music video because its pop like ours. The target audience are young girls because of the cover giving us an idea that the artist is depressed because of her siting in a chair alone which some young girls stereotypically go through. Both the front, back along with the CD are dark blue to emphasize/show her depression, which in my music video you could argue there are parts that show depression.

   

Analysis of three Advertisements

This is an advertisement of Katy Perry's Teenage Dream album. It has the date of release. It is also very colourful this is mainly to attract readers and so it is easy to remember. It says the two main tracks it includes which is California Girls and Teenage Dream.











This is a advertisement for the Back to Black album. It has the same photo as the front of the album. This will make it easier to relate the photo to the album, making it better to remember her by. In the advert the same font type has been use again to help the consumer buying the product remember that type of font relating it back to her album.

This is an advert for the album cannibal by Ke$ha. It uses the same type of colours and imagery for example the glitter and the wild font type suggesting that she is a cannibal as fierce as one. The background picture and the font type goes with the title of the album it's very raged edge and rough.

Analysis of three Digipaks

Katy perry teenage dream album. This is the digipak for Katy perry's teenage dream album. The theme of sweets/cakes and confectionery runs throughout the whole of her album. One of the CD's are made as if it is a doughnut, the other one like a sweet. This is not an abstract digipak as it has mainly pictures of her in it.In the cover there has been a great use of visual design on the front of the album. Katy perry seems to be laying in some candy floss, this image of all things sweet is also carried through with the title of the album which is in the form of a candy cane also her name is in the form strawberry juice of some sort. The main colour scheme seems to be colours such as pink white and red, which also helps distinguish what type of audience this is aimed at. It has been aimed at female mainly young females. This is similar to our genre because the artists songs are also related to young females. 

On the back cover of the album it is clear to see the same sort of theme runs to the back as well. The back of the album has the writing in red with a candy floss background. It also has a bar-code and the record company. Instead of the letter 'O' being used she has smartly put sweets in the shape of an 'O' to tie in with the rest of the album.

This is Ke$ha's new album cannibal. Her previous album was called animal. It is noticeable that she has tried to emerge the cover of her previous album and her new album together. It is a very glittery theme with the colours blue and cold dominant on the cover of the album.

On the back of her album is the album tack list, the text is very edgy and is white which goes well with the dark red and black background. There is also a picture of her her on the back and the theme of gold glitter runs through from the front of the album cover. There is also a bar code and an record company. It is also split in 2 with half of the track list from her new album cannibal and the other half from her previous album animal. This is the album digipak. It has the lyrics to her songs and also a thanks page. it keeps to the colour scheme of red, black and glittery. She also has pictures of herself inside and a flag of where she is from, USA.

This is the album back to black by Amy winehouse. she is a solo young female artist similar to our artist. Her background is very dark colours which go with the title of the album suggesting depression or sadness. Her sitting alone on the chair also represents this. The font for the name of the artist is very bold and stands out. She is similar to our audience because the target audience is more or less the same, again young teenage girls heartbroken or looking for love. 

Production: Final Video - Smile

Analysis of one title sequence from the rough cut

We took an extreme close up of the lips of the singer which we did decided not to use afterwards because it did not work as it was out of frame. Also it did not fit the genre of the music we were doing as we see the close up of the lips conventional in music videos that have repeated words. The lips were also out of sync as it was really close it was hard to get it with the lyrics. 

Audience task

The music we have chosen to make our video product is Smile by Lily Allen. It is mainly aimed at a young teenage audience as it is lively and upbeat. 

This is Bella Heaton, she is 20 years old and she live in west london and goes to university studying art and design. Bella is out audience as she listens to Lily Allen and downloads her latest tracks, she listens mostly to pop music. She has a part time job in river island, in her spare times she goes out with friends, stays at home to do uni work, listens to music and goes cinema and shopping. She buys the latest products to listen to music from as she spends most of her time listening to music on the on the train on her way to university. 

Bella shops from River island, Topshop, New look etc.  She goes out with her friends to eat in nandos and does her shopping in Tescos, Sainsburys and Asda, she also tries to stay away from junk food although she sometimes cant help it. 

Analysis of one sequence from the rough cut

We had filmed a extreme close up of the person's lips. When doing the rough cut for our music video we decided to use that as a base track. However we had noticed that the actual style of the base track did not go with our music genre. It also didn't go with the beat of the music as I have seen in actual music videos. The use of close up on lips are usually used in music videos which have words repeated. For example Voodoo child by Rogue traders.

    This is a screen shot from our rough cut of the lips base track.

Production analysis of one sequence that did not work well

Looking back at our rough cut, I personally believe that the extreme close up on the lips base track has not worked well within the genre. The filming is also very poor as the Lips are out of shot. The feed back from our teachers also mention that we should re-film a different base track and replace it with the current one.

Production: Analysis of one sequence that we intend to change

After we received the feedback for our rough cut video we as a group decide to change several aspects of it in order to improve it. The main shot we decided to change was the extreme closeup base track of her lips which was meant to show her emphasise her emotions in which we have seen it done before in several music video examples in the past, but because of the shot being out of focus and the shot not reflecting the genre and the mood of the song, we had to change it.

Production: Rough Cut Video & Feedback

Before we started our rough cut editing, we realised that we where short of video clips.  We tried using the ones we managed to film. We where able to get 4 base tracks using a mixed variety of camera shots, which included; low angle, high angle, medium close up and a extreme close up of her lips.

At the first stages of our editing process we found it difficult to get all the base tracks in synch. Once everything was in synch, we used the razor blade tool to cut the clips according to the beats. We noticed that the extreme close up of the lip base track were not filmed well enough as the lips were out of shot. We also got feedback that the lips base track did not suit the genre of our chosen music.

From our final rough cut, we decided to go back to do more filming of base tracks and location shots. Another feedback we got was to use more colour which we will look into while filming.

Planning: Location Shots, Photos of filming & Test shots for lighting and mise-en-scene

Pitch question 15. What have you learned about research and planing a production, compared to AS?

We are more reliable as a group and work well together and rely on each other so it is more easier and faster to work as a group as we have experienced working together as a group in AS. For research and planing for our product we researched for other video clips from sites like youtube for examples of other products and vimeo to look at examples from other year groups. Instead of getting taught how to research in AS, we are more comfortable going off to research by our selves. We have also learned to make a planing as a group by sharing our ideas and putting them together to create a storyboard. We also worked more in depth to create our planing. We are more organised with our production schedule as we have done this before in AS so we are more experienced and know what exactly we need to do.

Pitch question 14. How have you used conventions from real media text in your planning?

In our planning we looked at other music videos of the same genre which is pop. We looked at the editing of other music videos and we have noticed that there are a lot of close up shots of the lead singer. There is a lot of fast pace editing to show emotions. Most of the pop we watched had a narrative and there video was an amplification of the lyrics rather than an illustration.

An excellent example is from cheryl cole's music video for fight for this love. It is an amplification. In this music video there is numerous amounts of close up's of her face. There is also a lot of special effects to create an atmosphere.

When we did a lip sync tutorial we also used close ups of the person acting as the singer to relate it to a real music video. We planned to use a variety of shots, including close up's, long shots, high angle shots and low angle shots. In our storyboard we drew up a plan of using a split screen in our video. This is similar to a music video we have watched.

Pitch question 13. The Plan of Using Digital Technology

We are looking forward to use a wide range of technology for our products; music video & digipak in order to reach out to the maximum target audience. The digital technologies we will include are such as still cameras. The use of this will be during the practical as it will allow us to take images which we can later upload on to our blogs. It will also help us to promote the music video as well as it being less time consuming as we can create digipak with the chosen images. We will use the digital camera in order to film our music video. We could also use it to film audience feedback at a later stage. The taken footage will then be edited on a program called Final Cut Pro. We can also use it for the audience feedback. At the stage of creating the Digipaks we have a choice of using Photo Shop and Quark. Both programmes allow us to edit around with pictures which will be useful for our Digipaks.

Audience Task

“Pop starts are to some extent, symbolic vehicles with which young women understand themselves more fully, even by doing so they partly shape their personalities to fit the stars’ alleged preferences.”  (Paul Willis, 1990)

In this quote, the writer is suggesting that young female audiences are more likely to be influenced by their female star idols. In other words, they tend to act; dress; talk and walk like the way their idol does. I agree with Paul Willis’s quote, as the media is a huge institution, which influences people’s behaviours. A Great example of this is from the images below.

This is Sarah.

Sarah is an 18 year old female who is currently studying at college getting ready to go to university. She lives with a couple of friends in a studio flat in north London. For her, Morrison’s is a great bargain to do all the grocery shopping.

During her spare time Sarah enjoys going out to the cinema and socialising with friends. She also likes calling friends over. Instead of reading the newspaper, Sarah prefers watching the news on a regular basis.  However she cannot get away with not reading her ‘OK’ magazine.

If worst comes to worst; the last two things Sarah would give up in her life would be her iPod touch and her Blackberry.

Planning: digital story board

Planning: Pitch