Research: How the internet is used by artists or musicians for advertisement

There are many artists or musicians in the world today that use the internet to advertise and promote either their latest songs, products and upcoming concerts/tickets. Websites such as youtube in particular are used by artists for advertisement.

This is a screenshot of an artists advertisement on youtube:















Furthermore many artists have their own website for further information, here a fan of the artist can sign up to their website and receive exclusive content and advertisements.

This is a screenshot of an artists website: